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Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Mumbai : Himalaya Publishing House, 1997.Edition: Fourth Revised, enriched and Enlarged EditionDescription: xvi, 835 p. ; ill. : 23cmISBN:
  • 8174933034
Subject(s): DDC classification:
  • 659.1 CHU
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