Marketing research : text and cases / Rajendra Nargundkar

By:

Nargundkar, Rajendra

Material type: Text

TextLanguage: English Publication details: Chennai : McGraw Hill , 2019© .Edition: fourth editionDescription: xxvi, 552 pages : illustrations ; 25 cmISBN:

9789353163389

Subject(s):

DDC classification:

658.83 NAR

Contents:

Fundamentals of marketing research -- The marketing research process- an overview -- Research methods and design-additional inputs -- Questionnaire design: a customer-centric approach -- Sampling methods- theory and practice -- Field procedures -- Planning the data analysis -- Simple tabulation and cross-tabulation -- ANOVA and the design of experiments -- Correlation and regression: Explaining association and causation -- Discriminant analysis for classification and prediction -- Logistic regression for classification and prediction -- Factor analysis for data reduction -- Cluster analysis for market segmentation -- Multidimensional scaling for brand positioning -- Conjoint analysis for product design -- Attribute-based perceptual mapping using discriminant analysis -- Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). Marketing research - Data Analysis - International Marketing research

List(s) this item appears in: New Arrivals-December 1st to 31st 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	49224
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	49225
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	49226
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	49227
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	49228
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	45193
Books	Institute of Public Enterprise, Library S Campus	658.83 NAR (Browse shelf(Opens below))	Available	45192

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Includes references and index

Fundamentals of marketing research --
The marketing research process- an overview --
Research methods and design-additional inputs --
Questionnaire design: a customer-centric approach --
Sampling methods- theory and practice --
Field procedures --
Planning the data analysis --
Simple tabulation and cross-tabulation --
ANOVA and the design of experiments --
Correlation and regression: Explaining association and causation --
Discriminant analysis for classification and prediction --
Logistic regression for classification and prediction --
Factor analysis for data reduction --
Cluster analysis for market segmentation --
Multidimensional scaling for brand positioning --
Conjoint analysis for product design --
Attribute-based perceptual mapping using discriminant analysis --
Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). Marketing research - Data Analysis - International Marketing research

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Marketing research : text and cases / Rajendra Nargundkar

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