Marketing research : (Record no. 19938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01506nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353163389 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | NAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Nargundkar, Rajendra, |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | text and cases / |
| Statement of responsibility, etc | Rajendra Nargundkar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai : |
| Name of publisher | McGraw Hill , |
| Year of publication | 2019© . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 552 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentals of marketing research --<br/>The marketing research process- an overview --<br/>Research methods and design-additional inputs --<br/>Questionnaire design: a customer-centric approach --<br/>Sampling methods- theory and practice --<br/>Field procedures --<br/>Planning the data analysis --<br/>Simple tabulation and cross-tabulation --<br/>ANOVA and the design of experiments --<br/>Correlation and regression: Explaining association and causation --<br/>Discriminant analysis for classification and prediction --<br/>Logistic regression for classification and prediction --<br/>Factor analysis for data reduction --<br/>Cluster analysis for market segmentation --<br/>Multidimensional scaling for brand positioning --<br/>Conjoint analysis for product design --<br/>Attribute-based perceptual mapping using discriminant analysis --<br/>Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). Marketing research - Data Analysis - International Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Data analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/03/2020 | Purchase | 0.00 | 22.07.2020 | 658.83 NAR | 45193 | 08/03/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/03/2020 | Purchase | 0.00 | 22.07.2020 | 658.83 NAR | 45192 | 08/03/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 999.00 | 28-12-2024 | 658.83 NAR | 49224 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 999.00 | 28-12-2024 | 658.83 NAR | 49225 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 999.00 | 28-12-2024 | 658.83 NAR | 49226 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 999.00 | 28-12-2024 | 658.83 NAR | 49227 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 999.00 | 28-12-2024 | 658.83 NAR | 49228 | 01/02/2025 | Books |
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