Indian advertising laughter & tears : 1950 to 2013 / Arun Chaudhuri.
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TextLanguage: English Publisher: New Delhi: Niyogi books, 2014Description: 388 pages : illustrations (black and white, and colour)ISBN: 9789383098477 Other title: Indian advertising laughter and tears | Indian advertising, 1950 to 2013 [Running title]Subject(s): Advertising -- India -- HistoryDDC classification: 659.10954
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 659.10954 CHA (Browse shelf) | Available | 44541 |
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| 659.1 VID Advertising and retail management / | 659.1 WEL.A Advetising : principles and practice / | 659.1092 OGI Confessions of an advertising man / | 659.10954 CHA Indian advertising laughter & tears : 1950 to 2013 / | 659.111 KEL Advertising media planning : a brand management approach / | 659.13/2 VAL.C The craft of copywriting / | 659.2 HAR Public relations : a Harvard Business Review reprint series / |
Sequel to: Indian advertising : 1780 to 1950.
Includes bibliographical references and index.
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