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Advertising theory and practice / C.H.Sandage [and] Vernon Fryburger [and] Kim Rotzoll

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Material type: Text

TextLanguage: English Publication details: Bombay D.B.Taraporevala Sons & Co. Private Ltd 1978Edition: 11th edDescription: xiii, 703 p. ill. 23cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library		Available	24752
Books	Institute of Public Enterprise, Library S Campus	659.1 SAN.A (Browse shelf(Opens below))	Available	24753
Books	Institute of Public Enterprise, Library O U Campus	659.1 SAN (Browse shelf(Opens below))	Available	24755
Books	Institute of Public Enterprise, Library S Campus	658.8 SAN.A (Browse shelf(Opens below))	Available	24756
Books	Institute of Public Enterprise, Library S Campus	659.1 SAN.A (Browse shelf(Opens below))	Available	004084

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Previous	659.1 RIE Positioning: the battle for your mind/	659.1 RIE Positioning: the battle for your mind/	659.1 RIE Positioning: the battle for your mind/	659.1 SAN.A Advertising theory and practice /	659.1 SAN.A Advertising theory and practice /	659.1 SAV.A Advertising and marketing strategies : a life style approach	659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach /	Next

Includes bibliographical references and index.

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