Marketing Management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

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TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Description: xx, 714 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 CRA (Browse shelf(Opens below))	Available		014966

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Previous	658.8 COO.P Project management /	658.8 COR Industrial marketing: cases and concepts. / E. Raymond Corey	658.8 CRA Marketing management : a relationship marketing perspective /	658.8 CRA Marketing Management /	658.8 CUN Basic Marketing : Concepts, Decisions, and Strategies	658.8 CUN Fundamentals of modern marketing /	658.8 CZI Marketing Best Practices /	Next

Includes bibliographies and index.

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