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Maxi marketing; the new direction in advertising promotion and marketing strategy / Stan Rapp, Thomas L. Collis

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Material type: Text

TextLanguage: English Publication details: New York McGraw Hill Book Co. 1987Description: x, 278p ill. 22 cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 RAP (Browse shelf(Opens below))	Available		011596

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Includes bibliographical references and index

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