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Maxi marketing; the new direction in advertising promotion and marketing strategy /

Rapp, Stan

Maxi marketing; the new direction in advertising promotion and marketing strategy / Stan Rapp, Thomas L. Collis - New York McGraw Hill Book Co. 1987 - x, 278p ill. 22 cm

Includes bibliographical references and index

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / RAP

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Maxi marketing; the new direction in advertising promotion and marketing strategy /

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