Maxi marketing; the new direction in advertising promotion and marketing strategy / Stan Rapp, Thomas L. Collis

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York McGraw Hill Book Co. 1987Description: x, 278p ill. 22 cmSubject(s): DDC classification:
  • 658.8 RAP
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Includes bibliographical references and index

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