Fundamentals of marketing / William J. Stanton.
Material type:
TextLanguage: English Series: McGraw-Hill Series in marketingPublisher: New York : McGraw-Hill, c1981Edition: 6th edDescription: xvii, 604 p. : ill. ; 25 cmISBN: 0070608911 :Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 STA (Browse shelf) | 1.1 | Available | 006699 | |
| Books | Institute of Public Enterprise, Library O U Campus | 658.8 STA (Browse shelf) | 1.1 | Available | 006700 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 STA (Browse shelf) | 1.1 | Available | 006567 | |
| Books | Institute of Public Enterprise, Library | 1.1 | Available | 006568 | ||
| Books | Institute of Public Enterprise, Library O U Campus | 658.8 STA (Browse shelf) | 1.1 | Available | 006569 |
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| 658.8 SMY Physical distribution: the new profitable science of business logistics / | 658.8 STA How to prepare a marketing plan / | 658.8 STA Fundamentals of marketing / | 658.8 STA Fundamentals of marketing / | 658.8 SUP Supply chain management / | 658.8 VER Services marketing : text and cases / | 658.8 WEB Industrial marketing strategy / |
Includes bibliographical references and indexes.
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