Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 6th ed. - New York : McGraw-Hill, c1981. - xvii, 604 p. : ill. ; 25 cm. - McGraw-Hill Series in marketing .
Includes bibliographical references and indexes.
0070608911 :
Marketing.
Marketing--Case studies.
658.8 / STA
Fundamentals of marketing / William J. Stanton. - 6th ed. - New York : McGraw-Hill, c1981. - xvii, 604 p. : ill. ; 25 cm. - McGraw-Hill Series in marketing .
Includes bibliographical references and indexes.
0070608911 :
Marketing.
Marketing--Case studies.
658.8 / STA
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