Fundamentals of marketing / William J. Stanton.

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Material type: Text

TextLanguage: English Series: McGraw-Hill Series in marketingPublication details: New York : McGraw-Hill, c1981.Edition: 6th edDescription: xvii, 604 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Vol info	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 STA (Browse shelf(Opens below))	1.1	Available	006699
Books	Institute of Public Enterprise, Library O U Campus	658.8 STA (Browse shelf(Opens below))	1.1	Available	006700
Books	Institute of Public Enterprise, Library S Campus	658.8 STA (Browse shelf(Opens below))	1.1	Available	006567
Books	Institute of Public Enterprise, Library		1.1	Available	006568
Books	Institute of Public Enterprise, Library O U Campus	658.8 STA (Browse shelf(Opens below))	1.1	Available	006569

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Previous	658.8 SRI Case Studies in Marketing : the Indian context /	658.8 STA Supply chain management and advanced planning -- concepts models software and case studies / Hartmut Stadler	658.8 STA Fundamentals of marketing /	658.8 STA Fundamentals of marketing /	658.8 STI Sales and distribution management : decisions, strategies, and cases /	658.8 STI Sales and distribution management : decisions, strategies, and cases /	658.8 SUJ.C Consumer Behaviour in Indian Perspective : texts and cases /	Next

Includes bibliographical references and indexes.

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