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Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear.

By: Bernhardt, Kenneth LContributor(s): Kinnear, Thomas CMaterial type: Text

TextLanguage: English Publisher: Dallas : Business Publications, 1978Description: xv, 570 pages : illustrations ; 24 cmISBN: 0256020817Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies | Marketing -- Decision makingDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 BER .C (Browse shelf)	Available		006406

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Previous	658.8 BEN Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /	658.8 BER Financial management /	658.8 BER Low budget online marketing for small business / Holly Berkeley	658.8 BER .C Cases in Marketing Management /	658.8 BHA Risk Management /	658.8 BHA Logistics management definition, dimension and functional applications /	658.8 BHA.L Logistics management definition, dimension and functional applications /	Next

Includes index.

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