| 000 -LEADER |
|---|
| fixed length control field |
00615nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0256020817 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BER .C |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Bernhardt, Kenneth L. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Cases in Marketing Management / |
| Statement of responsibility, etc |
Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Dallas : |
| Name of publisher |
Business Publications, |
| Year of publication |
1978. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 570 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| Form subdivision |
Management |
| General subdivision |
Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| Form subdivision |
Decision making |
| General subdivision |
Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| General subdivision |
Decision making. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Kinnear, Thomas C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
