Consumer Behaviour : (Record no. 7418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-8318-613-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAJ.C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kumra, Rajeev |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behaviour : |
| Sub Title | an applied orientation in Indian context / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai : |
| Name of publisher | Himalaya Pub. House, |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVII, 374 p. : |
| Other physical details | ill., graph. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Verbraucherverhalten |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Indien |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/20/2014 | 275.00 | 2014-12-20 | 658.8 RAJ.C | 38981 | 06/08/2020 | Books |
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