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Consumer Behaviour : an applied orientation in Indian context /

Kumra, Rajeev

Consumer Behaviour : an applied orientation in Indian context / - Mumbai : Himalaya Pub. House, 2008. - XVII, 374 p. : ill., graph. ;

ISBN: 81-8318-613-0

Subjects--Topical Terms:
Verbraucherverhalten
Marketing
Indien

Dewey Class. No.: 658.8 / RAJ.C

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Consumer Behaviour : an applied orientation in Indian context /

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