Legends in marketing. Vol. 1 / (Record no. 7214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01030cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132105190 (hbk. : 9 vol. set) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JAG.L |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Legends in marketing. Vol. 1 / |
| Statement of responsibility, etc | series editor, Jagdish N. Sheth. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher | SAGE Publications, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 9 v. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Sheth, Jagdish N. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/22/2012 | 2012-12-21 | 658.8 JAG.L | 36841 | 06/08/2020 | Books |
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