Legends in marketing. Vol. 1 /
Kotler, Philip.
Legends in marketing. Vol. 1 / Philip Kotler series editor, Jagdish N. Sheth. - New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012. - 9 v. : ill. ; 26 cm.
Includes bibliographical references.
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
9788132105190 (hbk. : 9 vol. set)
Kotler, Philip.
Marketing.
Marketing research.
658.8 / JAG.L
Legends in marketing. Vol. 1 / Philip Kotler series editor, Jagdish N. Sheth. - New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012. - 9 v. : ill. ; 26 cm.
Includes bibliographical references.
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
9788132105190 (hbk. : 9 vol. set)
Kotler, Philip.
Marketing.
Marketing research.
658.8 / JAG.L
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