Marketing : (Record no. 6867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070151567 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ETZ |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Etzel, Michael J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | with CD / |
| Statement of responsibility, etc | Michael Etzel, Bruce J Walker, William J Stanton, Ajay Pandit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th & 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata McGraw Hill, |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 880 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Walker, Bruce J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Stanton, William J |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Accession Number | Price effective from | Koha item type | Bill Date | Full call number | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 01/19/2011 | 36220 | 06/08/2020 | Books | ||||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/05/2012 | 36753 | 06/08/2020 | Books | 2012-05-07 | 658.8 ETZ | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 09/19/2014 | 38585 | 06/08/2020 | Books | 2014-09-19 | |||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/22/2014 | 38699 | 06/08/2020 | Books | 2014-10-22 | 658.8 ETZ | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/12/2021 | 45543 | 02/12/2021 | Books | 21/01/2021 | 658.8 ETZ | The Book Syndicate | 1095.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/12/2021 | 45544 | 02/12/2021 | Books | 21/01/2021 | 658.8 ETZ | The Book Syndicate | 1095.00 |