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Etzel, Michael J.

Marketing : with CD / Michael Etzel, Bruce J Walker, William J Stanton, Ajay Pandit - 10th & 14th ed. - New Delhi : Tata McGraw Hill, 2019. - xxvi, 880 pages : illustrations ; 26 cm.

ISBN: 9780070151567

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / ETZ

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