Case Studies in Marketing : (Record no. 6016)

MARC details
000 -LEADER
fixed length control field 00500nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788120346062
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SRI
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Srinivasan, R.
245 #0 - TITLE STATEMENT
Title Case Studies in Marketing :
Sub Title the Indian context /
Statement of responsibility, etc R. Srinivasan.
250 ## - EDITION STATEMENT
Edition statement 5th & 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi, India :
Name of publisher PHI Learning Private Ltd.,
Year of publication 2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 352 pages :
Other physical details illustrations ;
Dimensions 24 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing
Geographic subdivision India
General subdivision Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type Source of acquisition Bill Date
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 02/05/2009 350.00 658.8 SRI 34264 06/08/2020 Books    
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 04/18/2023 495.00 658.8 SRI 47134 04/18/2023 Books Shah Book House 03-01-2023

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