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Case Studies in Marketing : the Indian context /

Srinivasan, R.

Case Studies in Marketing : the Indian context / R. Srinivasan. - 5th & 7th ed. - New Delhi, India : PHI Learning Private Ltd., 2018. - xvi, 352 pages : illustrations ; 24 cm

ISBN: 9788120346062

Subjects--Topical Terms:
Marketing--Case studies.--India
Marketing.

Dewey Class. No.: 658.8 / SRI

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Case Studies in Marketing : the Indian context /

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