| 000 -LEADER |
|---|
| fixed length control field |
02187cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0130807958 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc |
Philip Kotler, John Bowen, James Makens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Upper Saddle River, NJ : |
| Name of publisher |
Prentice Hall, |
| Year of publication |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 800 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction : marketing for hospitality and tourism. --<br/>2. Service characteristics of hospitality and tourism marketing. --<br/>3. The role of marketing in strategic planning. --<br/>4. The marketing environment. --<br/>5. Marketing information systems and marketing research. --<br/>6. Consumer markets and consumer buying behavior. --<br/>7. Organizational buyer behavior of group market. --<br/>8. Market segmentation, targeting, and positioning. --<br/>9. Designing and managing products. --<br/>10. Internal marketing. --<br/>11. Building customer loyalty through quality. --<br/>12. Pricing products : pricing considerations, approaches, and strategy. --<br/>13. Distribution channels. --<br/>14. Promoting products : communication and promotion policy. --<br/>15. Promoting products : advertising, direct marketing, and sales promotion. --<br/>16. Promoting products : public relations. --<br/>17. Professional sales. --<br/>18. Destination marketing. --<br/>19. Next year's marketing plan. --<br/>Case studies. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Hospitality industry |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Tourism |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Bowen, John |
| Dates associated with a name |
1948- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Makens, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
