| 000 -LEADER |
|---|
| fixed length control field |
00549cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
813170937x |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
BUR.M |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Burns, Alvin C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Research / |
| Statement of responsibility, etc |
Alvin C. Burns, Ronald F. Bush. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Upper Saddle River, NJ : |
| Name of publisher |
Pearson/Prentice Hall, |
| Year of publication |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
665 p. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"SPSS integration"-- Pref. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Bush, Ronald F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
