Burns, Alvin C.
Marketing Research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - 665 p. ;
"SPSS integration"-- Pref.
Includes bibliographical references and index.
813170937x
Marketing research.
658.83 / BUR.M
Marketing Research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - 665 p. ;
"SPSS integration"-- Pref.
Includes bibliographical references and index.
813170937x
Marketing research.
658.83 / BUR.M