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Marketing Research / (Record no. 337)

MARC details
000 -LEADER
fixed length control field	00571nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	81-7722-514-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	PAR.M
100 ## - MAIN ENTRY--AUTHOR NAME
Author name	Parasuraman, A.
245 #0 - TITLE STATEMENT
Title	Marketing Research /
Statement of responsibility, etc	A. Parasuraman, Dhruv Grewal, R. Krishnan.
250 ## - EDITION STATEMENT
Edition statement	First Indian Adaptation.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Biztantra ,
Year of publication	c2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxi, 643 p. :
Other physical details	ill. (some col.) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Grewal, Dhruv.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Krishnan, R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	S Campus	10/12/2010	349.00	658.83 PAR.M	36023	06/08/2020	Books

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