Marketing management / (Record no. 24362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01931nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789367138199 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller (et al...) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Uttar Pradesh : |
| Name of publisher | Pearson , |
| Year of publication | 2026. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 649 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1. Fundamentals of Marketing Management -- Chapter 1. Defining Marketing for the New Realities. -- Chapter 2 Marketing Planning and Management. -- PART 2. Understanding the Market -- Chapter 3 Analyzing Consumer Markets. -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research. -- PART 3. Developing a Viable Market Strategy -- Chapter 6. Identifying Market Segments and Target Customers. -- Chapter 7 Crafting a Customer Value Proposition and Positioning -- PART 4 Designing Value. -- Chapter 8 Designing and Managing Products -- Chapter 9 Designing and Managing Services. -- Chapter 10 Building Strong Brands -- Chapter 11 Managing Pricing and Sales Promotions. -- PART 5 Communicating Value Chapter 12 Managing Marketing -- Communications<br/>Chapter 13 Designing an Integrated Marketing Campaign in the Digital Age -- Chapter 14 Personal Selling and Direct Marketing -- PART 6 Delivering Value -- Chapter 15 Designing and Managing<br/>Distribution Channels -- Chapter 16 Managing Retailing -- PART 7 Managing Growth -- Chapter 17 Driving Growth in Competitive Markets -- Chapter 18 Developing New Market Offerings -- Chapter 19 Building Customer Loyalty -- Chapter 20 Tapping into Global Markets. -- Chapter 21 Environmental, Social, and Governance Issues in Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Keller, Kevin Lane |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Chernev, Alexander |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Sheth, Jagdish N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Shainesh, G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/03/2026 | Laxmi Book Distributors | 1180.00 | 02-06-2026 | 658.8 KOT | 51086 | 06/03/2026 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/03/2026 | Laxmi Book Distributors | 1180.00 | 02-06-2026 | 658.8 KOT | 51087 | 06/03/2026 | Books |
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