Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller (et al...) - 17th ed. - Uttar Pradesh : Pearson , 2026. - xxii, 649 pages : color illustrations ; 29 cm.
PART 1. Fundamentals of Marketing Management -- Chapter 1. Defining Marketing for the New Realities. -- Chapter 2 Marketing Planning and Management. -- PART 2. Understanding the Market -- Chapter 3 Analyzing Consumer Markets. -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research. -- PART 3. Developing a Viable Market Strategy -- Chapter 6. Identifying Market Segments and Target Customers. -- Chapter 7 Crafting a Customer Value Proposition and Positioning -- PART 4 Designing Value. -- Chapter 8 Designing and Managing Products -- Chapter 9 Designing and Managing Services. -- Chapter 10 Building Strong Brands -- Chapter 11 Managing Pricing and Sales Promotions. -- PART 5 Communicating Value Chapter 12 Managing Marketing -- Communications
Chapter 13 Designing an Integrated Marketing Campaign in the Digital Age -- Chapter 14 Personal Selling and Direct Marketing -- PART 6 Delivering Value -- Chapter 15 Designing and Managing
Distribution Channels -- Chapter 16 Managing Retailing -- PART 7 Managing Growth -- Chapter 17 Driving Growth in Competitive Markets -- Chapter 18 Developing New Market Offerings -- Chapter 19 Building Customer Loyalty -- Chapter 20 Tapping into Global Markets. -- Chapter 21 Environmental, Social, and Governance Issues in Marketing
9789367138199
Marketing--Management.
658.8 / KOT
Marketing management / Philip Kotler, Kevin Lane Keller (et al...) - 17th ed. - Uttar Pradesh : Pearson , 2026. - xxii, 649 pages : color illustrations ; 29 cm.
PART 1. Fundamentals of Marketing Management -- Chapter 1. Defining Marketing for the New Realities. -- Chapter 2 Marketing Planning and Management. -- PART 2. Understanding the Market -- Chapter 3 Analyzing Consumer Markets. -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research. -- PART 3. Developing a Viable Market Strategy -- Chapter 6. Identifying Market Segments and Target Customers. -- Chapter 7 Crafting a Customer Value Proposition and Positioning -- PART 4 Designing Value. -- Chapter 8 Designing and Managing Products -- Chapter 9 Designing and Managing Services. -- Chapter 10 Building Strong Brands -- Chapter 11 Managing Pricing and Sales Promotions. -- PART 5 Communicating Value Chapter 12 Managing Marketing -- Communications
Chapter 13 Designing an Integrated Marketing Campaign in the Digital Age -- Chapter 14 Personal Selling and Direct Marketing -- PART 6 Delivering Value -- Chapter 15 Designing and Managing
Distribution Channels -- Chapter 16 Managing Retailing -- PART 7 Managing Growth -- Chapter 17 Driving Growth in Competitive Markets -- Chapter 18 Developing New Market Offerings -- Chapter 19 Building Customer Loyalty -- Chapter 20 Tapping into Global Markets. -- Chapter 21 Environmental, Social, and Governance Issues in Marketing
9789367138199
Marketing--Management.
658.8 / KOT
2cqr automation private limited, Chennai. All Rights Reserved.