Principles and practice of social marketing : (Record no. 24224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01448cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780521167376 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DON |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Donovan, Robert |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of social marketing : |
| Sub Title | an international perspective / |
| Statement of responsibility, etc | Rob Donovan, with Nadine Henley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Cambridge University Press , |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 504 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 429-484) and index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment -- 4. Advocacy and environmental change; -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change -- 7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix --12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business and economic |
| Form subdivision | Seles and selling |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Henley, Nadine. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2026 | Synergy Books India | 6661.04 | 27-01-2026 | 658.8 DON | 50918 | 02/14/2026 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2026 | Synergy Books India | 6661.04 | 27-01-2026 | 658.8 DON | 50919 | 02/14/2026 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2026 | Synergy Books India | 6661.04 | 27-01-2026 | 658.8 DON | 50920 | 02/14/2026 | Books |
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