Principles and practice of social marketing : an international perspective /
Donovan, Robert
Principles and practice of social marketing : an international perspective / Rob Donovan, with Nadine Henley. - New York : Cambridge University Press , 2010. - xix, 504 pages : illustrations ; 26 cm.
Includes bibliographical references (p. 429-484) and index.
Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment -- 4. Advocacy and environmental change; -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change -- 7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix --12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health.
9780521167376
Social marketing.
Business and economic--Seles and selling
658.8 / DON
Principles and practice of social marketing : an international perspective / Rob Donovan, with Nadine Henley. - New York : Cambridge University Press , 2010. - xix, 504 pages : illustrations ; 26 cm.
Includes bibliographical references (p. 429-484) and index.
Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment -- 4. Advocacy and environmental change; -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change -- 7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix --12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health.
9780521167376
Social marketing.
Business and economic--Seles and selling
658.8 / DON
2cqr automation private limited, Chennai. All Rights Reserved.