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integrated advertising, promotion and marketing communications/ (Record no. 23912)

MARC details
000 -LEADER
fixed length control field	00559nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789332518377
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	CLO
100 ## - MAIN ENTRY--AUTHOR NAME
Author name	Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title	integrated advertising, promotion and marketing communications/
Statement of responsibility, etc	Kenneth E. Clow, Donald E. Baack.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	South Asia:
Name of publisher	Pearson,
Year of publication	2014.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	456 Page:
Other physical details	Illustrations;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Baack, Donald E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	S Campus	07/20/2025	Gifted by M.J. Rama Krishna	659.1 CLO	50270	07/20/2025	Books

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