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integrated advertising, promotion and marketing communications/

Clow, Kenneth E.

integrated advertising, promotion and marketing communications/ Kenneth E. Clow, Donald E. Baack. - 6th ed. - South Asia: Pearson, 2014. - 456 Page: Illustrations; 26 cm.

Includes Index.

ISBN: 9789332518377

Subjects--Topical Terms:
Communication in marketing
Advertising

Dewey Class. No.: 659.1 / CLO

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