Marketing management : (Record no. 23294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a22001457a 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Sherlekar, S. A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | integrated value based managerial approach under current market driven and competitive global marketing / |
| Statement of responsibility, etc | S. A. Sherlekar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai : |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 531 pages : |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/04/2024 | Gifted | 658.8 SHE | 48567 | 06/04/2024 | Books |
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