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Marketing management : integrated value based managerial approach under current market driven and competitive global marketing /

Sherlekar, S. A.

Marketing management : integrated value based managerial approach under current market driven and competitive global marketing / S. A. Sherlekar - Mumbai : Himalaya Publishing House, 2008. - 531 pages : 25 cm.

Subjects--Topical Terms:
Marketing
Marketing --Management

Dewey Class. No.: 658.8 / SHE

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Marketing management : integrated value based managerial approach under current market driven and competitive global marketing /

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