Marketing management/ (Record no. 23117)

MARC details
000 -LEADER
fixed length control field 00533nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788126918621
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GOE
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Goel, Priyanka.
245 ## - TITLE STATEMENT
Title Marketing management/
Statement of responsibility, etc Priyanka Goel.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi:
Name of publisher Atlantic,
Year of publication 2019.
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 278 pages;
Other physical details illu;
Dimensions 22 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction to marketing<br/>2. Consumer Behavior<br/>3.Costemer oriented business<br/>4.Marketing planning<br/>5.Marketing research<br/>6. The product concept
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/09/2024 Professional Book Services 895.00 29/11/2023 658.8 GOE 48121 05/09/2024 Books

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