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Marketing management/

Goel, Priyanka.

Marketing management/ Priyanka Goel. - Delhi: Atlantic, 2019. - viii, 278 pages; illu; 22 cm.

1. Introduction to marketing
2. Consumer Behavior
3.Costemer oriented business
4.Marketing planning
5.Marketing research
6. The product concept

ISBN: 9788126918621

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / GOE

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