Marketing Management : (Record no. 22541)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026416 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ramaswamy, V. S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Sub Title | Indian Context, Global Perspective / |
| Statement of responsibility, etc | V.S. Ramaswamy, S. Namakumari. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | McGraw-Hill education, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlv, 788p. |
| Other physical details | ill; |
| Dimensions | 30 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| Geographic subdivision | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Namakumari, s. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/05/2023 | 658.8 RAM | 47507 | 07/05/2023 | Books | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/03/2024 | 658.8 RAM | 48559 | 06/03/2024 | Books | Gifted |
2cqr automation private limited, Chennai. All Rights Reserved.