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Marketing Management : Indian Context, Global Perspective /

Ramaswamy, V. S

Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. - 5th ed. - New Delhi : McGraw-Hill education, 2013. - xlv, 788p. ill; 30 cm.

ISBN: 9781259026416

Subjects--Topical Terms:
Marketing --Management.--India
Marketing --Management
India

Dewey Class. No.: 658.8 / RAM

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Marketing Management : Indian Context, Global Perspective /

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