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Making numbers count : (Record no. 21788)

000 -LEADER
fixed length control field 01919nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781787634220
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.4226
Item number HEA
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Heath, Chip
245 ## - TITLE STATEMENT
Title Making numbers count :
Sub Title the art and science of communicating numbers/
Statement of responsibility, etc Chip Heath and Karla Starr
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Avid Reader Press,
Year of publication ©2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 182 pages :
Other physical details illustrations ;
Dimensions 22 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers --<br/>To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right --<br/>Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it --<br/>Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers --<br/>Appendix: Making your numbers user-friendly.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Number concept
General subdivision Popular works.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Number concept
General subdivision Social aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Visual communication.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Starr, Karla
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 2022-05-12 Overseas Press India Pvt.Ltd., 799.00 23/04/2022 001.4226 HEA 46234 2022-05-12 Books