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MKTG : (Record no. 21703)

MARC details
000 -LEADER
fixed length control field	00592nam a22001935i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9788131520345
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	LAM
100 1# - MAIN ENTRY--AUTHOR NAME
Author name	Lamb, Charles W.
245 10 - TITLE STATEMENT
Title	MKTG :
Sub Title	principles of marketing /
Statement of responsibility, etc	Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Cengage Publications,
Year of publication	2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xvii,671 pages :
Other physical details	color illustrations ;
Dimensions	27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing / Textbooks
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Hair, Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Sharma, Dheeraj
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	McDaniel, Carl
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Bill Date	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	S Campus	04/20/2022	Shah Book House	26.03.2022	658.8 LAM	46148	04/20/2022	Books

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