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MKTG : principles of marketing /

Lamb, Charles W.

MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. - New Delhi : Cengage Publications, 2018. - xvii,671 pages : color illustrations ; 27 cm.

ISBN: 9788131520345

Subjects--Topical Terms:
Marketing
Marketing / Textbooks

Dewey Class. No.: 658.8 / LAM

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