Marketing management : (Record no. 18851)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333929152 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ramaswamy, V. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | planning, implementation and control: the Indian context / |
| Statement of responsibility, etc | V.S. Ramaswamy and S. Namakumari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Macmillan |
| Year of publication | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 514p |
| Other physical details | ill; |
| Dimensions | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Form subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Namakumari, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Accession Number | Price effective from | Koha item type | Full call number | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/24/2006 | 1.1 | 019901 | 06/08/2020 | Books | ||||||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | 1.1 | 019902 | 06/08/2020 | Books | 658.8 RAM | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | O U Campus | 10/24/2006 | 1.1 | 019903 | 06/08/2020 | Books | 658.8 RAM | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | 1.1 | 019904 | 06/08/2020 | Books | 658.8 RAM | 78.00 |
2cqr automation private limited, Chennai. All Rights Reserved.