Marketing management : planning, implementation and control: the Indian context /

Ramaswamy, V. S.

Marketing management : planning, implementation and control: the Indian context / V.S. Ramaswamy and S. Namakumari - New Delhi Macmillan 1990 - xxix, 514p ill; 24cm

Includes Bibliographical references and index

0333929152


Marketing--Management

658.8 / RAM

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