Marketing management : planning, implementation and control: the Indian context /
Ramaswamy, V. S.
Marketing management : planning, implementation and control: the Indian context / V.S. Ramaswamy and S. Namakumari - New Delhi Macmillan 1990 - xxix, 514p ill; 24cm
Includes Bibliographical references and index
0333929152
Marketing--Management
658.8 / RAM
Marketing management : planning, implementation and control: the Indian context / V.S. Ramaswamy and S. Namakumari - New Delhi Macmillan 1990 - xxix, 514p ill; 24cm
Includes Bibliographical references and index
0333929152
Marketing--Management
658.8 / RAM