| 000 -LEADER |
|---|
| fixed length control field |
00569cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8120318390 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Upper Saddle River, N.J. : |
| Name of publisher |
Prentice Hall, |
| Year of publication |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxi, 785, [53] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. + |
| Accompanying material |
1 computer optical disc (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
