Kotler, Philip.
Principles of Marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
8120318390
Marketing.
658.8 / KOT
Principles of Marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
8120318390
Marketing.
658.8 / KOT