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Consumer Behaviour in Indian Perspective : texts and cases /

Nair, Suja R., 1964-

Consumer Behaviour in Indian Perspective : texts and cases / Suja R. Nair. - Mumbai : Himalaya Pub. House, 2007. - 548 p. ;

Includes Index.

ISBN: 9788183188203

Subjects--Topical Terms:
Markets--Consumer Research.
Consumer Behaviour--India.
India.

Dewey Class. No.: 658.8 / SUJ.C

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Consumer Behaviour in Indian Perspective : texts and cases /

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