Kotler, Philip
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - New Delhi : Prentice Hall, 1995. - xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
81-203-0877-8
Marketing Management
658.8 / KOT
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - New Delhi : Prentice Hall, 1995. - xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
81-203-0877-8
Marketing Management
658.8 / KOT