Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia.
Material type:
TextLanguage: English Publication details: Mumbai : Himalaya Publishing House, 1997.Edition: Fourth Revised, enriched and Enlarged EditionDescription: xvi, 835 p. ; ill. : 23cmISBN: - 8174933034
- 659.1 CHU
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