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Marketing research : text and cases / Rajendra Nargundkar

By: Material type: TextLanguage: English Publication details: Chennai : McGraw Hill , 2019© .Edition: fourth editionDescription: xxvi, 552 pages : illustrations ; 25 cmISBN:
  • 9789353163389
Subject(s): DDC classification:
  • 658.83 NAR
Contents:
Fundamentals of marketing research -- The marketing research process- an overview -- Research methods and design-additional inputs -- Questionnaire design: a customer-centric approach -- Sampling methods- theory and practice -- Field procedures -- Planning the data analysis -- Simple tabulation and cross-tabulation -- ANOVA and the design of experiments -- Correlation and regression: Explaining association and causation -- Discriminant analysis for classification and prediction -- Logistic regression for classification and prediction -- Factor analysis for data reduction -- Cluster analysis for market segmentation -- Multidimensional scaling for brand positioning -- Conjoint analysis for product design -- Attribute-based perceptual mapping using discriminant analysis -- Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). Marketing research - Data Analysis - International Marketing research
List(s) this item appears in: New Arrivals-December 1st to 31st 2024
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Available 49224
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Available 49225
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Available 49226
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Available 49227
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Available 49228
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Checked out 03/06/2026 45193
Books Institute of Public Enterprise, Library S Campus 658.83 NAR (Browse shelf(Opens below)) Available 45192

Includes references and index

Fundamentals of marketing research --
The marketing research process- an overview --
Research methods and design-additional inputs --
Questionnaire design: a customer-centric approach --
Sampling methods- theory and practice --
Field procedures --
Planning the data analysis --
Simple tabulation and cross-tabulation --
ANOVA and the design of experiments --
Correlation and regression: Explaining association and causation --
Discriminant analysis for classification and prediction --
Logistic regression for classification and prediction --
Factor analysis for data reduction --
Cluster analysis for market segmentation --
Multidimensional scaling for brand positioning --
Conjoint analysis for product design --
Attribute-based perceptual mapping using discriminant analysis --
Structural equation modeling (SEM) for complex models (including confirmatory factor analysis). Marketing research - Data Analysis - International Marketing research

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