000			00350nam a2200133Ia 4500
008			200608s9999 xx 000 0 und d
082			_a658.8 _bMcC.B
100			_aMccarthy, jerome e
245		0	_aBasic marketing; a managerial approach.
260			_aOntario _bRichard D Irwin _c1978
300			_axix, 767p
650			_aManagement
942			_cBK _2DDC
999			_c9834 _d9834